As a small business owner, you need to stay on top of all trends within your industry so that your customers don’t turn to your competitors. However, you also need to watch the trends that are sweeping small businesses in every sector. Here are the top three small business trends to implement at your company.
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1. Purchasing Local Phone Numbers
Work with a softphone provider to purchase local phone numbers for your small business. This trend is especially important if you started your business in a different region or if you have a few locations. When customers see that you share their area code, they’re more likely to see you as part of their community. When you send follow-up calls, they’re more likely to answer because they recognize the area code.
2. Investing in eCommerce
If you’ve been resisting setting up your online store, it’s time to get with the times. Your customers are used to being able to order their products from the comfort of their couch. Also, for your customers with mobility issues, your online store is the only way for them to access your products. Finally, your customers who have been raving about your product line to their out-of-state friends and family members can send them links to your store, increasing your customer base.
To get your website ready for eCommerce, consult with a web designer to make sure that your online platforms are secure and user-friendly. Figure out how you’ll accept payment and if you want to use a third-party company such as Square or PayPal. Take pictures of all your products and post them on your website along with prices, reviews, and product descriptions optimized for search engine performance.
3. Creating Apps
Especially if you’ve opened an online store, you should invest in an app for your company. This app should include all your website’s details in a format that’s optimized for mobile displays. If you’re not sure how to do this, consult with a software or web designer. Include special features such as loyalty programs or surveys to encourage customers to download your app. Resist the temptation to charge customers for each download. While you might make some money this way, you ultimately discourage too many customers from using your app for it to be worthwhile.
By participating in these three trends, you ensure that your company’s service stays user-friendly and that it doesn’t become obsolete.